Offensive strategy options - CostCo Essay Example | Topics and Well Written Essays - 250 words

Offensive strategy options - CostCo - Essay Example Nevertheless, with increased domestic competition within the U.S. retail industry and the maturity of the market, Costco needs to consider other offensive strategies that would not only enable them to improve their market share but also enhance their financial performance. Costco may consider implementing initiatives that capitalize on the weakness of competitors, and/ or pursue end run offensive strategies. The stiff competition in the domestic U.S. retail industry, coupled with the maturity of the market implies that firms should focus on holding and milking their market share (Valdani & Alessandro, 2012). However, Valdani & Alessandro observes that firms may seek to improve their market share in these markets by focusing on the weaknesses of their main rivals. The SWOT matrix rank reveals that Costco is a strong company, which is able to take on their rivals head on. Nevertheless, Costco may direct its internal strength, capabilities and resources towards attacking the weaknesses of its rivals in the U.S. retail market. Costco may achieve this by going after customers whom the competitors are less equipped to serve. It may also attack those rivals offering poor customer services. Alternatively, Costco may expand into regions and market segments where their rivals are either weak or have ignored completely. Apart from capitalizing on weaknesses of their competitors, Costco may consider pursuing end run offensive strategies. The end run offensive strategies enable firms to avoid frontal and head on attacks that may escalate and produce unhealthy competition (Cullen & Praveen, 2013). With the end run strategies, Costco would be able to go around competitors, capture the market segments that are ignored by the rivals and establish the first mover advantage in these markets (Cullen & Praveen, 2013). Cullen & Praveen observes that a company may implement end run strategies in four ways. Firstly,

Two essay question Research Paper Example | Topics and Well Written Essays - 500 words

Two essay question - Research Paper Example Considering the above artwork of Picasso of a standing before a mirror, it shows the actual condition of the girl and the pretending sense of the girl. On the face of the girl, two different features are frontal image and side profile that have different implications on real time. One side of the girl shows the daytime when the girl has make-ups on her and the other half of the face indicate the nighttime when the girl has no make-ups on her. The girl has no self-esteem without the make-up and therefore, she needs to add something different from her actual nature. However, when the girl looks herself on the mirror, she feels that she is old and therefore the need to make her appearance young. The picture of the girl does not depict a particular girl but targets not only girls but also opposite gender as well. It only tries to show challenges that individuals face but try to cover the problem by impressing other people in the society. The fact that the art is not real it tells the truth about the actual happenings in the society. Therefore, taking the writing of Picasso, art is the lie that tells the truth, there is a direct relationship between the art of the girl and the meaning that Picasso implies. Art is a provocative medium, and the challenge in analyzing art may often be to evaluate and define the artists techniques and choices, which, according to the viewer intellect and perception, arouse interest and convey meaning. This involves translating the visual, into a language. In order to do this, one will have to be attentive to the aspects of the work which means that description will include a large portion of the analysis. Formal analysis involves the formal parts (e.g., symmetry, framing etc.) of a work of art and their correspondence to create new and exciting ways of evaluating and understanding the work in as a whole. It is through this criterion that the